A(n) ________ offers prizes based on entrants' skill whereas a(n) ________ offers prizes based solely on a chance drawing of entrants' names.
A. contest; sweepstakes
B. in-pack premium; self-liquidating premium
C. coupon; sweepstakes
D. coupon; in-pack premium
E. sweepstakes; freestanding insert
Answer: A
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When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer, they are engaging in:
A) brand equity. B) brand positioning. C) product positioning. D) product development.
In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?
A) buzz marketing B) corporate logos C) corporate identity materials D) product publicity E) public service materials
When online purchases are backed by guarantees and other security measures, which cultural group is most likely to be willing to make the online purchase?
A) Power cultures B) Communist cultures C) Individualistic cultures D) Middle Eastern cultures E) Collectivist cultures
Why should income taxes be considered by corporate decision-makers?