Which view of communication focuses on feedback from receivers to senders?

A) communication as transaction
B) communication as action
C) communication as interaction
D) communication as contextual


C

Communication & Mass Media

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Based on the terms that fashion editors, film directors, and other cultural gatekeepers use to distinguish among beautiful models, marketing researchers proposed a four-category typology of female good looks. To which category would a person who is ethnic looking belong?

a. feminine/classic b. sex kitten c. sensual/exotic d. cute/trendy

Communication & Mass Media

When comforting another person, the use of backchannels is an example of ______.

a. reflecting feelings b. relinquishing control c. recognizing distress d. reinforcing speech

Communication & Mass Media

According to McCroskey and Wheeless (1976), what is the antithesis of affinity?

A) relationship termination B) conflict C) disagreement D) verbal aggression

Communication & Mass Media

The _____ group technique is a method of problem solving that uses limited discussion and confidential voting to obtain a group decision

A) Delphi B) nominal C) Kaizen D) Shibumi

Communication & Mass Media