One major difference between reminder advertising and pioneering advertising is that
A. reminder advertising is less likely to use "soft sell" ads.
B. pioneering advertising is emphasized in the later stages of the product life cycle.
C. reminder advertising focuses on selective demand, while pioneering advertising tries to develop primary demand.
D. reminder advertising is emphasized in the early stages of the product life cycle.
E. None of these answers is correct.
Answer: C
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List and describe at least three advantages accrue to the user of commercial paper
What will be an ideal response?
Schonhardt Corporation's relevant range of activity is 2,000 units to 6,000 units. When it produces and sells 4,000 units, its average costs per unit are as follows: AverageCost per UnitDirect materials$7.15 Direct labor$3.40 Variable manufacturing overhead$1.35 Fixed manufacturing overhead$2.80 Fixed selling expense$0.70 Fixed administrative expense$0.40 Sales commissions$0.50 Variable administrative expense$0.40 If 5,000 units are produced, the total amount of fixed manufacturing cost incurred is closest to:
A. $11,200 B. $16,800 C. $12,600 D. $14,000
Leadership may be influenced by sociocultural forces, and its model might be
A. exogenous or endogenous. B. reasoned, emotional, strategic, or planned. C. either anachronistic or contemporary. D. paternalistic, heroic, integrative, or directive.
________ uses creative and relatively inexpensive ways such as door-knob hangers, T-shirts, balloons, flyers under windshield wipers to reach customers.
A. Direct sales B. Direct mail C. Guerilla marketing D. Telemarketing