Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?

A) Activities
B) Interests
C) Opinions
D) Demographics


B

Business

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Which of the following is used to separate and keep apart commercial, residential, and industrial properties?

A. variances B. easements C. eminent domain D. zoning

Business

A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer

If the retention cost per customer is $200, calculate the marketing administration cost of the company. A) $126 million B) $98 million C) $79 million D) $38 million E) $53 million

Business

A student has to take 12 more courses before he can graduate. If none of the courses are prerequisite to others, how many groups of four courses can he select for the next semester?

What will be an ideal response?

Business

Tennot Designs Inc. manufactures and sells clothes and shoes to people who are over 6'6" tall — a rather small target market. Given this information, Tennot Designs Inc. uses a(n)__________targeting strategy

Fill in the blanks with correct word.

Business