According to Chapter 6, there are __________ factors that influence with whom we form
relationships.
a. 2
b. 3
c. 4
d. 5
e. 6
e
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Answer the following statements true (T) or false (F)
1. According to Alycia Rea, Group Director of The Zimmerman Agency, writing skills are key to building relationships with editors and writers of publications. 2. The need for writers to use professional writing skills and strategies has decreased due to the massive changes in the way people creative and consume media today. 3. Digital advertising revenue has brought re-investment into the newspaper industry. 4. It is important for broadcast industry writers to learn various types of writing styles.
According to Duck’s Relationship Filtering Model, people pay attention to cues about others in the following sequence:
a. attitudes/personality, roles, behavior, physical appearance b. roles, behavior, physical appearance, attitudes/personality c. behavior, physical appearance, attitudes/personality, roles d. physical appearance, behavior, roles, attitudes/personality
How has the profession of Public Relations develop over the years?
What will be an ideal response?
Effect size is the probability of rejecting the null hypothesis when it is false
Indicate whether the statement is true or false.