The systematic and objective categorizing of content is known as:
A) intercept surveys.
B) focus groups.
C) content analysis.
D) marketing research.
E) none of the above.
Answer: C
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What is it called when a company's image is promoted rather than a product?
A) institutional advertising B) image management C) adversarial PR D) puffery
Which of the following is true regarding listening skills?
a. Most of us think of ourselves as better listeners than we really are. b. Listening has little influence on the speaker's ability to communicate. c. Listening is simply the process of taking in information. d. When surveyed, almost all wives (90 percent) felt that their husbands were good listeners.
Attending to a message means to focus briefly on a part of a particular message
Indicate whether the statement is true or false
A speaker who lacks confidence in her or his argument should increase their use of sensory language and vivid imagery
Indicate whether the statement is true or false.