The investors of Intra Dynamix request an evaluation of its profitability. The firm's managers provide them with an evaluation of the profit the firm is generating, focusing on how much each dollar invested in the firm is generating in profit. In the context of profitability ratios, the managers of Intra Dynamix are evaluating the firm's ________.
A. return on equity
B. net profit margin
C. gross profit margin
D. return on assets
Answer: A
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A) psychographics B) NAICS/SIC code C) geographic location D) size of business
Which of the following forms of countertrade does not require use of money or credit between parties?
A) barter B) switch trading C) offset D) compensation trading E) none of the above
One reason personal selling is important in promotion to intermediaries is that marketing mixes often have to be adjusted from one geographic territory to another and from one intermediary to another.
Answer the following statement true (T) or false (F)
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