Define media literacy.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Learning to see the power of messages helps us to become __________ of the media.

A. Critical consumers B. Interpellators C. The expected audience D. None of the above

Communication & Mass Media

Appeals that rely on human needs, emotions, attitudes, and the psychic comfort we feel over decisions we make are referred to as a. fear appeals

b. guilt appeals. c. mental appeals. d. emotional appeals.

Communication & Mass Media

To get involved in politics today and make a difference, one must ______

A) learn to talk in a loud, combative style in order to be heard and taken seriously B) learn to become completely certain that you are right and your opponent is wrong C) learn to speak in a manner that fosters respect and helps find solutions to problems D) learn to recognize and utilize "hot-button" issues to defeat political opponents

Communication & Mass Media

Before you decide that an interview is necessary, you should make sure that your question cannot easily be answered by looking at a Web site or reading a newspaper article or a book

Indicate whether the statement is true or false

Communication & Mass Media