By presenting a coupon to a retailer, the consumer is given a discount off the list price.
Answer the following statement true (T) or false (F)
True
By presenting a coupon to a retailer, the consumer is given a discount off list price. The fastest-growing distribution approach is online-where consumers can search for coupons and print them out, send them to their cell phone, or directly add them to their store loyalty card.
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The U.S. government, through explicit laws, openly discriminates against __________ in its purchasing decisions.
a. government agencies b. domestic suppliers c. foreign suppliers d. private agencies
________ is effective for consumer goods salespeople in straight rebuy situations.
A. Need-satisfaction B. Formula C. Problem-solution D. Memorized E. Barrier
Which of the following is appropriate when e-mailing customers?
A. Use dates, salutations, and friendly closes in e-mails. B. If you want to make sure that a message is understood, write it in all capital letters. C. Use flaming when appropriate in e-mails. D. Do not be afraid to send bad news via e-mail. E. Send the same message several times to make sure that it reaches the intended receiver(s).
Broadly speaking, cost accounting can be defined as a(n)
a. external reporting system that is based on activity-based costs. b. system used for providing the government and creditors with information about a company's internal operations. c. internal reporting system that provides product costing and other information used by managers in performing their functions. d. internal reporting system needed by manufacturers to be in compliance with Cost Accounting Standards Board pronouncements.