As your textbook explains, ________ order is a way to structure a persuasive speech on a question of policy when the audience already agrees that a problem exists but needs to be persuaded that your plan provides the best solution to the problem.
A. Monroe's motivated sequence
B. comparative advantages
C. problem-cause-solution
D. problem-solution
E. need-plan-practicality
Answer: B
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How would the FCC’s 2003 revision of its ownership rules have affected the print-broadcast cross-ownership rule?
a) the rule was abolished altogether, legalizing cross-ownership everywhere; b) cross-ownership was legalized except in markets having fewer than four TV stations; c) cross-ownership was legalized only in markets having 18 or more TV stations; d) the rule was left unchanged; e) the rule was made tougher, requiring existing owners of both a newspaper and a TV station in the same market to sell one or the other, even if they were previously “grandfathered.”
Structural functionalism, evolutionary perspective, social conflict and symbolic interactionism theories:
a. enable PR practitioners to move from individual behavior to collective responses. b. help PR practitioners understand how people respond to communication from mass and specialized communication. c. explain the competing needs and goals of different groups. d. apply only to those PR situations that involve external publics.
Each of the following is one of the stages of relational escalation EXCEPT:
A) preinteraction awareness B) exploration C) intimacy D) identification
What is the major function of predictive lighting?
a. to make us see an object as realistically as possible b. to signal an upcoming event c. to distort the appearance of an object in a predictable way d. to predict the time of day e. to make sure it works