The model that sees communication as a one-way process in which a source encodes and sends a message through a channel to be decoded by a receiver is known as the
A. interaction model.
B. transaction model.
C. action model.
D. context model.
Answer: C
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What was the principal reason that television channels attracted 35 million viewers during the 2014 FIFA World Cup?
a) They generate a larger audience for a particular event or program. b) They generate timely material for newscasts. c) They provide the information that viewers require. d) They interact directly with their viewers.
Individuals who perceived risk communicators as using technical risk communication were
seen as more credible and more satisfied with their interaction with the risk communicator. Indicate whether the statement is true or false
Explain four of the five types of organizational control. Give an example of each to show your understanding.
What will be an ideal response?
persuasive speakers are more likely to use emotional appeals and emotional words to get their audience to relate to their position.
Indicate whether the statement is true or false.