Tyler runs a parasailing business on Hilton Head Island, South Carolina. Tyler closes his business in winter when the water gets too cold. Tyler should use a ________ advertising schedule.
A. continuous
B. purposeful
C. penetrating
D. pulsing
E. flighting
Answer: E
You might also like to view...
In preparing the financial statements at the end of the year, the balance in the interest receivable account will be reported on the balance sheet as a current asset
a. True b. False Indicate whether the statement is true or false
Distributive fairness is
A. customers' perception of a retailer's customer service on the basis of reliability, assurance, tangibility, empathy, and responsiveness. B. the retailer's rigid adherence to the set guidelines in order to reduce variability in handling customer complaints. C. customers' perceived fairness of the process used to resolve service complaints. D. the standard approach used by a retailer to deal with all customer complaints. E. customers' perception of the benefits received compared with their costs in terms of inconvenience or monetary loss.
A motion picture studio that secures interviews in several national papers regarding plans for its upcoming film releases is using which of the following promotion methods?
A. mass selling B. publicity C. personal selling D. advertising E. sales promotion
Changes in competitors, sales and profits in an industry over time are referred to as:
A. shake-out. B. transformational competency. C. industry dynamics. D. retrenchment.