When you try to understand the speaker's frame of reference, and when the goal of your

listening is to help the speaker handle a problem, your listening is _________.

Fill in the blanks with correct word


empathic

Communication & Mass Media

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Email communication is best for all but one of these points. Select the one that is NOT suitable.

a. sending a salary increase to an individual b. sending a draft newsletter to your manager who is offsite c. sending notice that the annual report is available to the financial press d. sending a weather cancellation notice to factory employees

Communication & Mass Media

Which of the following social media skills is expected of corporate PR professionals?

a. monitoring the company’s intranet for customer concerns and issues b. collaborating with other departments through the company’s Facebook page c. knowing how to use and monitor Twitter and Instagram for personal outreach d. developing online content to drive sales and build the company’s reputation

Communication & Mass Media

“According to the Bureau of Labor Statistics, the demographics of advertising, marketing and public relations jobs in the U.S. indicate that 8.7% are African-Americans/Blacks and 15.3% are Hispanics/Latinos. This compares to the demographics of the U.S. population that is 14% black and 17% Hispanic, for the same period.” What does this information suggest about the field of PR? How might these statistics impact the success or failure of an organization’s PR campaign?

What will be an ideal response?

Communication & Mass Media

Jason had a tendency to forget to use gestures through most of his speech, so he would throw in some extras at the end so figuring that the audience only remembers the last thing they see and hear anyway

What could be the result of this action? A. The ill-timed gestures could negatively affect his credibility. B. The gestures will look awkward to his audience. C. The gestures will complement the speech no matter where they are in the message. D. The gestures could be distracting. E. A, B, and D

Communication & Mass Media