Which of the following types of informational appeals focuses on the dominant attributes or characteristics of the product or service, or the benefits provided?
A) feature/benefit appeals
B) competitive advantage appeals
C) favorable price appeals
D) news appeals
A
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Coke has the number one brand-awareness and esteem position in the world according to Interbrand
Indicate whether the statement is true or false
What lesson can be learned from the way the company Timberland uses its community service projects?
a. Engaging in community service is correlated with higher profits. b. Community service is the best way to engage and turn around problem employees. c. Community service can double as manager training for employees. d. Community service is a way to bring executive management closer to low-level employees.
Edward L. Bernays for decades pointed to the absence of which one of the following as a major factor keeping public relations from being recognized as a profession?
A. Licensing D. Community recognition of the function B. Specialized education E. Codes of ethics and grievance boards C. Continuing education units
In the context of the criteria used to determine the levels of work and pay differentials, value refers to the work performed in a job and how it gets done.
Answer the following statement true (T) or false (F)