Discuss the components, hardware, and software of a computer-integrated manufacturing system (CIMS)
1 . Numerical control (NC) machine tools enable the machinist's skills to be duplicated by a programmable device that controls the movements of a tool used to make complex shapes.
2 . Computer numerical control (CNC) machines are those whose operations are driven by a computer.
3 . Robots are programmable machines designed to handle materials or tools in the performance of a variety of tasks.
4 . Computer-aided design (CAD) and Computer-aided engineering (CAE) enable engineers to design, analyze, test, simulate, and "manufacture" products before they physically exist, thus ensuring that a product can be manufactured to specification when it is released to the shop floor.
5 . Computer-aided manufacturing (CAM) involves computer control of a manufacturing process such as determining tool movements and cutting speeds.
6 . Flexible manufacturing systems (FMS) consist of two or more computer-controlled machines or robots linked by automated handling devices such as transfer machines, conveyors, and transport systems.
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When higher-priced competitors match the lower prices but have longer staying power because of deeper cash reserves, it leads to a(n) ________
A) low-quality trap B) fragile-market-share trap C) price war trap D) escalator trap E) shallow-pockets trap
Marketing the same product to a huge customer base without any customization is referred to as ________
A) mass marketing B) differentiated marketing C) niche marketing D) local marketing E) individual marketing
Some companies obtain the rights to use the names or symbols previously created by other manufacturers for a fee. This process is known as ________
A) multibranding B) positioning C) segmenting D) co-branding E) licensing
______ oral communication is the best channel to use when the message you must transmit is a difficult or complex one.
A. Written B. Face-to-face C. Arbitrated D. Random