Project control involves:
A) crashing.
B) three time estimates.
C) a backward or forward pass.
D) earned value analysis.
Answer: D
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The Pillsbury Dough character used by Pillsbury is an example of which type of executional framework?
A) animation B) dramatization C) testimonial D) fantasy
Rolaids and Tums, antacids normally used as antidotes for heartburn, are now promoted as calcium supplements for women. Which of the following categories of new product development best describes this announcement?
A) classically innovative products B) new category entries C) line extensions D) repositionings
Your firm’s finance department has just issued new guidelines for how market segments are to be evaluated based on sales expectations. In general, the new guidelines require the marketers to measure company sales potential based on a general economic forecast for a time period. Which one of the following types of market segment evaluation approaches is the finance department advocating?
A) Breakdown approach B) Economic analysis approach C) Buildup approach D) Market potential approach E) Gross margin approach
Pricing the basic product in a product line low while pricing related items at a higher level is called
A. premium pricing. B. reference pricing. C. captive pricing. D. price skimming. E. price lining.