Who are opinion leaders?
What will be an ideal response?
Opinion leaders are influential community members who have lived in the area for some time and who hold influence on what people will do in the long run.
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According to the cognitive valence theory, all of the following conditions are needed to produce a positive response from an increase in immediacy, except ______.
a. Person A’s behavior is attributed to the external rather than internal factors B. b. Person B perceives person A’s increased immediacy. c. Person A’s behavior causes person B to become moderately aroused. d. Person A’s behavior is perceived as culturally appropriate by person B.
Ads that have balance are:
a. Asymmetrical b. Symmetrical c. Symmetrical or asymmetrical d. None of the choices
Selective influence can be prompted by which two conditions?
A. compartmentalization and belittling B. boomerang effect and polysemy C. consciousness raising and refutation D. ethos and pathos
In a survey of major mistakes in presentations today, which one of the following was cited?
A. using PowerPoint with video content B. using PowerPoint slides ineffectively C. using PowerPoint slides that contain images but no words D. using PowerPoint to prove an argument