Explain how social constructionism and structuration theory have contributed to the development of the CCO (Communicative Constitution of Organizing) position.
What will be an ideal response?
Answers will vary.
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Which of the following became an area of study for mass media scholars only in the early decades of the previous century?
a. Television b. Newspapers c. Radio d. Books
The passive voice is almost always more effective than the active voice
Indicate whether the statement is true or false
Which of the following is NOT one of the ways of determining if the topic is narrow enough?
A. There is sufficient information about the topic. B. The topic can be discussed with enough depth to keep the audience interested. C. The information can be told within the time limits. D. The topic will appeal to the audience.
________ refers to sophisticated, interactive web advertising, usually employing sound and video.
A. Programmatic buying B. Ambient advertising C. Rich media D. Search marketing