Courtney begins her presentation to a group of college students by saying, "How would you like to learn a technique that will cut your study time by 50 percent?" What strategy is Courtney using to make her presentation more interesting?
A. using attention-catching supporting material
B. establishing a motive for her audience to listen
C. using word pictures
D. creating interesting presentation aids
Answer: B
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A solicited written public relations proposal contains the following elements, EXCEPT:
a. Statement of the client's public relations opportunity or problem b. Creative ideas, concepts and themes c. Research approach d. Budget
Moro Reflex
What will be an ideal response?
All social traits are designated by choice
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. In the early stages of a campaign, modifying objectives to accommodate budgets is not recommended. 2. Organizational executives prefer that objectives are fully developed before being asked to respond to them. 3. Overcoming a hesitancy of setting objectives is an important step toward creating campaigns that connect with larger organizational and communication goals. 4. Most campaigns are careful to track only outcome objectives to ensure consistency. 5. An outtake objective does not indicate how much behavior change occurs in a target audience.