_____ are summary figures like the mean, the mode, and percentages
A) Raw numbers
B) Charts
C) Graphs
D) Statistics
D
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______ suggests that we base our inferences about others on a few characteristics.
a. Symbolic Interactionism Theory b. Social Information Processing Theory c. An implicit personality approach d. Impression management
Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months
Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use? a. Content analysis b. Message exposure c. Readership survey d. Article recall
If you were lighting a moonlight scene for a perfume commercial, which lighting technique would you most likely use?
a. blue-key b. external-key c. high-key d. internal-key e. low-key
Most media professionals favor licensing of media practitioners if it will produce higher standards of operation.
Answer the following statement true (T) or false (F)