When Thomas was a little boy, his mother often gave him a piece of candy whenever she had to bandage up a scraped elbow or knee. Now that Thomas is in college, he struggles with his weight because every time he feels sad or lonely, he craves something sweet to eat. It is likely that for Thomas, eating candy now serves as a(n)
a. conditioned stimulus
b. conditioned response.
c. unconditioned stimulus.
d. unconditioned response.
b
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"I watched a show on television last month about a person eating several cups of earthworms. I paid attention to it and I remember it very well. I suppose I could do it, but there's no good reason for me to do it." Which process of social cognitive learning is lacking in this person's case?
A. motivation B. generalization C. discrimination D. imitation
The ____________ route of administration is preferable to oral administration for drugs that irritate the stomach and cause vomiting
a. intravenous b. intramuscular c. transdermal d. sublingual
Joshua was a psychology major in college, and now he works for an ad agency. His boss tells him to create a type of ad that would be most believable. Joshua remembers from General Psychology 101 that
a. giving a direct, one-sided appeal to the consumer is best. b. one-sided appeals never work. c. two-sided appeals always work. d. two-sided product claims are the most believable.
Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?
a. Cognitive dissonance advertising is too expensive. b. Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior. c. Cognitive dissonance techniques are difficult to implement on a mass scale. d. Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.