________ is generally considered the most effective method for generating consumer trial of a new product.
A. Buy-back allowance
B. A rebate award
C. Sampling
D. Diverting
E. A contest
Answer: C
You might also like to view...
A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A) brand extension B) private brand C) flanker brand D) complementary brand
Answer the following statements true (T) or false (F)
1. A system cannot be overcome or broken into if its internal controls are properly designed and structured. 2. It is difficult and costly to plan controls that can prevent collusion. 3. Strict internal controls must be implemented, regardless of the cost. 4. Internal controls must always be judged in light of their costs versus their benefits. 5. Collusion involves two or more people working together to circumvent internal controls and defraud a company.
Net present value analysis is based on a project's cash flows
Indicate whether the statement is true or false
Value engineering seeks to obtain increased
a. product life-cycle and reduced direct labor inputs. b. planning team membership and reduced time-to-market. c. product performance ratio and reduced substitute goods. d. product functionality and reduced costs.