A company is free to select whatever ________ dynamic routing protocol it wishes
A) interior
B) exterior
C) both A and B
D) neither A nor B
A
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In the Shannon-Weaver communication model, the ______ confirms the message has been understood.
A. encoder B. sender C. receiver D. decoder
The aim of ________ is to make ads and brand content so engaging or useful that people want to watch them
A) branded entertainment B) advertainment C) social advertising D) subliminal advertising E) infotainment advertising
Selecting which segments of a population to serve is called ________
A) market segmentation B) positioning C) customization D) target marketing E) differentiation
Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here?
A) exponential marketing B) formulated marketing C) entrepreneurial marketing D) affinity marketing E) ambush marketing