Your speech topic is "A Newcomer's Guide to College." Your main points are transitioning to the
college culture, adjusting to the social environment, and maintaining academic expectations.
Write a
speech introduction using the five functions of a speech introduction. Label each function.
What will be an ideal response?
Answers may vary with this question. Imagine my audience is a high school senior seminar
class.
Attention Getter: Next week many of you will walk across the stage and receive your diploma. I am sure
it will be a special day for both you and your family. This will also be the day you announce to everyone
that you will be attending UCLA in the fall. Everyone will be thrilled. But do you really know what lies
ahead of you as you prepare for college? What trials and tribulations you may encounter?
State your topic: Well, today I would like to give you a preview of what you might expect through my
speech entitled "A Newcomer's Guide to College."
Establish the importance of your topic: Because the atmosphere and environment will be different from
your high school experience, this information I will share is crucial to your ability to make a smooth
transition from high school to college.
Establish your credibility to speak on your topic: I not only had the opportunity to experience the pitfalls
and adjustments of going from high school to college, but I have been counseling high school students
across the state on this subject for the past 10 years.
Preview the key ideas: So, over the next 10 minutes, I would like to talk to give you "A Newcomer's
Guide to College" by highlighting the typical freshman experience, then I will highlight the keys to
choosing the right classes, and I will end my speech today by highlighting the various extracurricular
activities you may want to consider getting involved in.
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The most standard story structure in advertising is:
a. win-win b. win-lose c. entertainment d. problem-solution
Business to business advertising is different because
a. It is usually a waste of money because purchasing agents all read the same trade magazines b. Most business products are not sold retail but directly to buyers c. Should avoid including television, outdoor, radio and other media usually associated with consumer advertising d. Is always more expensive since there are fewer ways to communicate within each industry