Jamie has a job interview and feels stressed because he has never been to the office building and he doesn't know what to expect from the interview. What is the source of Jamie's communication apprehension?
a. fear of failure
b. fear of the unknown
c. fear of others
d. fear of breaking the rules
e. fear of the spotlight
b
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While you are developing programming strategy for a campaign designed to encourage kids to be more physically active, a manager requests that you hire a local pro basketball player as a celebrity spokesperson. What should you do?
a. Contact the team’s PR Director immediately and ask for an appointment with the athlete. b. Incorporate this tactic into the overall strategic plan. c. Ignore the manager’s request because you think he’s being pushy. d. Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic, as well as others.
All advertising agencies follow the same format for a creative brief as described in the textbook
Indicate whether the statement is true or false
Position power includes reward and coercive power whereas personal leadership power includes legitimate and informational power
True False
Because integration addresses the needs of all parties, it is considered the best style for managing all your conflicts.
Answer the following statement true (T) or false (F)