The use of comparative advertising has become increasingly more common. Which of the following positioning strategies does this reflect?
A. positioning by product class
B. positioning by product user
C. positioning by cultural symbol
D. positioning by competitor
E. positioning by price/quality
Answer: D
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Decision makers demand reliable information that is provided by accountants.
Answer the following statement true (T) or false (F)
Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling
Marketing research can contribute significantly to the formulation of successful international marketing strategies
Indicate whether the statement is true or false
Which of the following is a method of alternative dispute resolution?
A) pretrial hearing B) settlement conference C) appeal D) fact- finding