New York Times reporter Zachery Kouwe was suspended because he:
a. plagiarized portions of an article he wrote for The Times from an article by a Wall Street Journal reporter.
b. created a composite character for a news story.
c. relied on insider friendships.
d. was caught in a conflict of interest.
ANSWER: a
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Answer the following statement(s) true (T) or false (F)
1. Puffery involves using superlatives about yourproduct. 2. Lifestyle claims must be substantiated. 3. Substantiation means you can't prove what you claim in your advertisement. 4. You can copyright a product. 5. Making a true statement about aperson is known as libel.
In her speech about organ donation, Carly hoped her audience would ultimately
agree to designate themselves as donors. She also hoped they would learn how the transplantation of various organs has become commonplace and increasingly successful. Getting the audience to designate themselves as donors constitutes Carly's ____ for the speech. A) secondary purpose B) specific purpose C) thesis statement D) strategy
There are four kinds of purposes to choose between when preparing a message
Indicate whether the statement is true or false.
Which of the following question pitfalls is particularly relevant to a selection interview?
A. open-to-closed switch B. leading push C. yes (no) response D. evaluative response