The customer perspective of the balanced scorecard answers which of the following questions?
A. What must we excel at?
B. How do we look to shareholders?
C. How do customers see us?
D. Can we continue to improve and create value?
Answer: C
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Which of the following is characteristic of men in the workplace, compared with women?
A. being more collaborative B. producing higher-quality work C. being more effective D. generating more new ideas E. using a more autocratic style
Discount stores typically fall into the ________ group with respect to margins and volume
A) mixed-markup, high-volume B) low-volume, mixed-markup C) low-volume, low-markup D) high-volume, low-markup E) high-markup, lower-volume
Facebook and Second Life are both examples of ________
A) brand alliances B) opinion leaders C) social networks D) early adopters E) market mavens
Which of the following is an example of an internal disruption in the decoding process?
A) Loud construction sounds outside prevent Samuel from hearing the message. B) Meaghan finds her mind drifting during a lecture as she thinks about her upcoming trip to Florence. C) Brandon is finding it hard to pay attention during the interview because the interviewer's phone keeps ringing. D) Sylvia finds it difficult to read her colleague's e-mail message because it's filled with grammatical errors and typos.