What was one major contribution made by public relations counselor Harold Burson?
A) He emphasized marketing-oriented public relations.
B) He stressed that the customer is always right.
C) He advocated for diverse community members to be heard.
D) He founded the Public Relations Society of America (PRSA).
A
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Marcel downloaded an episode of his daughter's favorite program to his cell phone to ward off a tantrum while they were shopping. Which of the four distinctive characteristics was most critical to enable this action?
A) It is tied to one user. B) It allows marketers to personalize messages. C) It is virtually always "on." D) It allows for immediate consumption as it is a distribution channel with a payment system. E) It is highly interactive given it allows for geotracking and picture and video taking.
Lawrence Gibson would probably be considered an expert on:
A) sample plans B) client billing C) data collection D) problem definition E) report writing
According to Kotler, the 4 Ps concept takes the seller's view of the market
Indicate whether the statement is true or false