A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey,
A. feedback will likely be faster online.
B. costs will likely be lower online.
C. respondents will likely be younger and better educated online.
D. the response rate will likely be lower online.
E. All these answers are correct.
Answer: E
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If the fair value of land is less than 25% of the total fair value of the leased property at the inception of the lease then the land is considered to be immaterial and both the lessee and the lessor treat the land and building as a single unit
Indicate whether the statement is true or false
William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day. He finds a signage stating a half-price sale. This signage is an example of a
A. category signage. B. point-of-sale signage. C. locational signage. D. promotional signage. E. lifestyle signage.
A(n) ________ is a message acknowledging that you have received information or checking that you have understood information correctly
A) announcement B) confirmation C) goodwill message D) condolence E) claim
Briefly describe the difference between reach and frequency
What will be an ideal response?