A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey,

A. feedback will likely be faster online.
B. costs will likely be lower online.
C. respondents will likely be younger and better educated online.
D. the response rate will likely be lower online.
E. All these answers are correct.


Answer: E

Business

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Indicate whether the statement is true or false

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William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day. He finds a signage stating a half-price sale. This signage is an example of a

A. category signage. B. point-of-sale signage. C. locational signage. D. promotional signage. E. lifestyle signage.

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A) announcement B) confirmation C) goodwill message D) condolence E) claim

Business

Briefly describe the difference between reach and frequency

What will be an ideal response?

Business