Reductions in the selling price of merchandise sold to customers, often involving damaged or defective merchandise that a customer is willing to purchase with a decrease in the selling price is referred to as________.
Fill in the blank(s) with the appropriate word(s).
sales allowances
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John Deere, Inc. introduced a lower-priced line of lawn-tractors called Senber while still selling its more expensive tractors under the John Deere, Inc. brand. This is an example of ________
A) a filling-out strategy B) a downward line stretch C) an upward line stretch D) a two-way stretch E) a contraction strategy
The VALS framework is an example of
A. a psychographic system. B. a personality assessment. C. geodemographic segmentation. D. cognitive learning theory. E. a study on the hierarchy of needs.
California Milk Advisory Board has been running a national advertising campaign on television. The ad features "happy cows" and carries the tagline "Great cheese comes from happy cows. Happy cows come from California." The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of ________ advertising.
A. pioneering B. comparative C. product D. competitive E. institutional
When a tangible component is not included in a service, such as with counseling, it is called a(n) ________
Fill in the blanks with correct word