As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment
Indicate whether the statement is true or false
TRUE
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Which major promotion category uses catalogs, telephone marketing, kiosks, and the Internet?
A) sales promotion B) direct marketing C) horizontal diversification D) public relations E) advertising
Which of the following scenarios is a good example of the proper implementation of a manager’s open-door policy?
a. A manager keeps the door closed to maintain efficiency but makes the rounds with employees regularly to ask if there are any problems. b. A manager keeps the door open for any concerns but closes it when an employee comes in to maintain privacy. c. A manager keeps the door open even when a person comes in to discuss a concern to make sure there is nothing hidden within a department. d. A manager keeps the door closed but encourages employees to be open and honest with each other.
Is there a way Lindell could have managed this situation better?
A) No. Sometimes things happen that are out of the sales representative's control. B) No. If he had contacted John proactively that would have been an admission of guilt. C) Yes. He could have apologized immediately for the late delivery and kept John apprised of the situation. D) Yes. He could have offered to refund John's money and take the machines back. E) Yes. He could have waited a few days to contact John about the delay.
Which of the follow is true about Schein’s definition of culture?
a. It’s a pattern of basic assumptions that has been implemented by a single leader b. It’s a set of assumptions that is taught as one of a variety of ways of perceiving problems c. It’s a set of assumptions that is considered valid by senior leadership d. It’s a set of assumptions that has been learned by a group as the correct way to think about problems