Artwork, a major part of most advertisements, consists of the
A. illustration and the signature.
B. illustration and the layout.
C. illustration and type of print used in the headlines.
D. layout and the signature.
E. method by which all the components are put together.
Answer: B
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Kevin is the founder of a new start-up company. He hires mostly young employees who are fresh out of college. He finds that most of his employees are willing to develop their knowledge and skills and would like to take courses to improve themselves. This additional knowledge would benefit Kevin's company, so he decides to encourage this behavior. Which program is Kevin most likely to use in order to do so?
A. short-term vesting program B. employee wellness program C. tuition reimbursement program D. mature education program E. worker's compensation program
Which of the following is true about latent markets?
A) An organization's initial success is based on its competitiveness. B) A product has zero demand before it is offered. C) A product's demand emerges with a particular political trend. D) A product's demand remains incipient in a latent market.
We should not go off on tangents or purposefully switch subjects when the other party still wants to discuss our initial topic. This is the main idea behind which of these maxims?
A. quantity B. relevancy C. manner D. quality
Behavioral approach contributes to leadership understanding by ______.
A. expanding focus to what leaders do B. focusing in on leader characteristics C. expanding focus to who leaders are D. focusing on adaptive leadership