Siam wants to create a news release for her company. In the first page of her news release, she has to include the company's logo, telephone number, address, and the link to the company's website. What is this part of the news release called?

a. Release template
b. Boilerplate description
c. Body of text
d. Lead paragraph


A

Communication & Mass Media

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Review the general guidelines for recording interviews.

What will be an ideal response?

Communication & Mass Media

The __________ model of persuasion attempts to account for variables in their environment that enable individuals to interpret the reality presented by the mass media

a. psychodynamic b. neurobiological c. behavioral d. sociocultural

Communication & Mass Media

In his presentation about the proposed hike in property taxes to support building a new football field for the high school, Jared explained why he supports the proposal

Since many in attendance disagreed with him, Jared talked about how everyone in the room wants their children to have a safe place to hang out with their friends. He argued that a new field would provide a safe public place for both for players, spectators, and neighborhood children. Which audience adaptation strategy was Jared using? a) Set realistic goals. b) Find common ground. c) Accept differences of opinion. d) Use fair and reasonable evidence. e) Enhance your personal credibility.

Communication & Mass Media

Sue Ellen has just broken up with her boyfriend and she's feeling awful. Her friend, Teresa, is listening to her quietly. "You must feel really sad, Sue Ellen," says Teresa. "There's a big empty place in your life right now?" Teresa is listening:

A. Critically B. Actively C. Empathically D. All of the above E. None of the above

Communication & Mass Media