In the IGN case, IGN Entertainment used search engine optimization to increase their search engine rankings and thereby their ________ search engine traffic
Fill in the blanks with correct word
organic
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Professionals such as doctors and lawyers display their degrees and certifications because ____________
a. they want to build personal relationships with their clientele and generate a moment of truth. b. they want customers to "see" their credentials that qualify them to provide the service. c. they want to provide detailed information about their core values. d. they want to provide a visual example of their prowess and enhance experiential attributes. e. These items act as an advertisement that highlights important aspects of their company.
On the initial scan, an employer typically reads each résumé carefully, looking for reasons to pursue the applicant
Indicate whether the statement is true or false
The potential benefits lost by taking a specific action when two or more alternative choices are available is known as a(n):
A. Out-of-pocket cost. B. Differential cost. C. Sunk cost. D. Alternative cost. E. Opportunity cost.
In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?
a. with a customer who has a long-term relationship with the organization and has been satisfied with its past performance b. with a customer who is focused more on the transaction and has no prior relationship with the organization c. with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance d. with a customer who is reluctant to trust the organization’s performance