The case in which the court held that a newspaper advertisement was an offer because it contained a promise of performance in definite terms in return for a requested act was:
a. Catamount Slate Products, Inc. v. Sheldon.
b. Sherrod v. Kidd.
c. Lefkowitz v. Great Minneapolis Surplus Store, Inc.
d. Giannetti v. Cornillie.
c
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Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's
image or its individual product communications? A) direct marketing B) public relations and publicity C) personal selling D) advertising E) sales promotion
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables
All manufacturing costs that are assigned to completed (but unsold) products should be classified as
A) materials inventory costs. B) cost of goods sold. C) work in process inventory costs. D) finished goods inventory costs.
How do principal-agent problems cascade down the hierarchy in an organization? Describe an example of principal-agent problems. The example can be from your reading in this class, your reading outside of class, or your own experience.
What will be an ideal response?