A data warehouse, in theory, is organized around informational subjects rather than specific business processes
a. True
b. False
Indicate whether the statement is true or false
True
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According to McClelland, the need for ________ is exemplified by people who set clear goals for themselves and like to receive performance feedback.
A. achievement B. acceptance C. solidarity D. power E. affiliation
In conjoint analysis, ________ are a special class of fractional designs that enable the efficient estimation of all main effects
A) relative importance weights B) orthogonal arrays C) part-worth functions D) attribute levels
Responsiveness works well with process-driven services
Indicate whether the statement is true or false
Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?
A. The actual ads are shown in the former but not in the latter. B. The former method relies on memory alone, and the latter shows the actual ads. C. One uses a consumer jury; the other uses random individuals. D. The respondents are given class clues in the latter but not in the former. E. One is used primarily by the government, and the other is used by private businesses.