Local marketing reflects a growing trend called grassroots marketing. What are the characteristics of grassroots marketing?
What will be an ideal response?
In grassroots marketing, marketing activities concentrate on getting as close and personally relevant to individual customers as possible.
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According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message "Nothing else beats this brand"?
A) bonding B) relevance C) advantage D) performance E) presence
In the basic communication model, what is the designation used for the sales presentation itself?
Fill in the blank(s) with the appropriate word(s).
As manager of a sales territory, a salesperson is responsible for providing solutions to customers' problems.
Answer the following statement true (T) or false (F)
Which of the following is NOT classified as an operating activity?
a. Interest received b. Interest paid c. Dividends received d. Dividends paid