Which of the following will reduce the tenant's rent when common area expenses are determined?
A) If the share of common area expenses is based on rentable areas
B) If the share of common area expenses is based on rented areas
C) If the share of common area expenses is based on the number of tenants
D) If the share of common area expenses is based on percentage of revenue generated
A
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Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?
A) remind end-consumers about the product B) increase stock position C) build enthusiasm D) conduct missionary selling E) manage key accounts
________ occurs when a company lengthens its product line beyond its current range
A) Product line filling B) Product line stretching C) Co-branding D) Niche marketing E) Market diversification
The strongest brands go beyond attributes or benefit positioning; they are positioned on ________
A) desirable benefits B) service attributes C) status D) values E) customer image
What is the ultimate goal of open book management?
a. motivating nonmanagement employees to seek management positions b. empowering nonmanagement employees so they make better decisions c. eliminating conflict between management and subordinates d. creating a more ethical workspace