Recent developments in mass media industries include:
a. many major newspapers adding reporters because of high per-reporter profitability.
b. newspapers launching on-line editions as income from the print editions decline.
c. a steady decline in Internet advertising revenues from 2000 to 2010.
d. an increase in income from movies since 2005, reversing a 10-year downward trend.
ANSWER: b
You might also like to view...
When someone has presented a prima facie case, it is the same as saying that they have assumed the burden of
(a) rebuttal. (b) presumption. (c) refutation. (d) proof.
The shift in how media is created and consumed is causing a convergence of the public relations and advertising industries into a new area called __________.
a. PR/Advertising b. Strategic Communication c. Global Marketing Communication d. Consolidated Communication
Photography began to increase the communicative power of the written word in the mid-1900s
Indicate whether this statement is true or false.
New terms are those that are invented when a convenient term does not already
exist. Indicate whether the statement is true or false