Recent developments in mass media industries include:
a. many major newspapers adding reporters because of high per-reporter profitability.
b. newspapers launching on-line editions as income from the print editions decline.
c. a steady decline in Internet advertising revenues from 2000 to 2010.
d. an increase in income from movies since 2005, reversing a 10-year downward trend.
ANSWER: b
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The shift in how media is created and consumed is causing a convergence of the public relations and advertising industries into a new area called __________.
a. PR/Advertising b. Strategic Communication c. Global Marketing Communication d. Consolidated Communication
Photography began to increase the communicative power of the written word in the mid-1900s
Indicate whether this statement is true or false.
New terms are those that are invented when a convenient term does not already
exist. Indicate whether the statement is true or false
When someone has presented a prima facie case, it is the same as saying that they have assumed the burden of
(a) rebuttal. (b) presumption. (c) refutation. (d) proof.