The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?

A. They did not embrace hashtags correctly.
B. Their accounts were hacked by hackers in Ukraine.
C. The CEO did not have the best response to the situation.
D. They did not take advantage of the situation with influencers and celebrities.


C. The CEO did not have the best response to the situation.

Communication & Mass Media

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In 2011, Skype was acquired by which corporation?

a. Google b. Microsoft c. Viacom d. General Electric

Communication & Mass Media

There are basically two ways to handle music recording for surround sound. Which one of the following is not one of them?

a. surround the musicians with microphones and mix the signals at the console b. use conventional microphone techniques during recording and apply surround-sound imaging during the mixdown c. mic for surround sound and feed the signals directly to the surround-sound channels

Communication & Mass Media

Many people say that informal communication travels along an organizational ________, meaning that messages are often conveyed in upward, downward, and lateral directions simultaneously.

A. pattern B. gossip C. transaction D. grapevine

Communication & Mass Media

Which of the following is an area of study in the discipline of communication?

a. interpersonal communication b. public communication c. organizational communication d. mass communication e. all of the above are areas of study in the field of communication

Communication & Mass Media