Which of the following paved the way for the creation of a business process design?
A) support activities
B) triggers
C) linkages
D) primary activities
C
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Which of the following is an example of a market penetration growth opportunity?
A. Changing the brand name in new geographical markets B. Keeping existing stores open for longer hours C. Opening new stores in new geographical markets D. Opening new stores to cater to a different demographic segment E. Changing the brand name to appeal to newer market segments
The ability to carefully observe others, especially in social situations is known as ______.
a. political savvy b. social context c. social astuteness d. social networking
Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers
Discuss why the roles of marketing managers and marketing researchers are changing.
Which of the following statements is true about reactions to change?
a. People will almost always be disconcerted by the prospect of change b. People will have strong responses to change based on the perceived consequences to them c. People will generally accept change that benefits the organization as a whole d. People will feel the same way about change that their peers do