Which of the following is least likely to be a step or checkpoint in ethical decision-making guidelines?
A. Recognize there is an ethical issue
B. Determine the actor
C. Test for wrong issues
D. Look for a third way
C. Test for wrong issues
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Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing research industry B) tracking research that monitors how well products are performing in the marketplace C) describing the return on investment of firms using/not using marketing research D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the field E) identifying opportunities and problems in the marketplace
Which of the following is most likely an example of a business promotion tool?
A) a free DVD for customers who purchase a new television at a retail store B) a trade fair showcasing a new audio system developed by an electronics firm C) a sweepstakes program inviting customers to enter for the chance to win a new car D) a toaster being sold at half its list price for any buyer who purchases a food processor E) a display allowance for retailers who feature a manufacturer's product in a favorable manner
Jane and Mark enter into a ceremonial marriage in Las Vegas. Both Jane and Mark are seventeen years old at the time and are both minors. What is the best way to classify the marriage?
a. Void marriage b. Voidable marriage c. Common law marriage d. Domestic partnership
Project managers frequently rely on ________, often natives who are foreign educated, to bridge the gap between cultures.
Fill in the blank(s) with the appropriate word(s).