A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. The marketing term that best describes this scenario is
A. customer valuation.
B. supplier-consumer partnership.
C. customer relationship management.
D. relationship marketing.
E. customer satisfaction promotion.
Answer: D
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Press releases are used to
a. apologize to the public. b. announce job openings to agencies. c. make announcements to the media. d. assure the public that the company is in compliance.
How have retailers incorporated corporate social responsibility (CSR) into their activities?
What will be an ideal response?
What is the penalty for tax fraud?
a. It is 20% of the tax bill. b. It is 25% of the tax bill. c. It is 50% of the tax bill. d. It is 75% of the tax bill.
The marketing manager doesn't need to understand the basics of promotion since sales is separate from marketing.
Answer the following statement true (T) or false (F)