What term is used to describe the process of systematically examining the difference between what is expected and what occurs?
A. Economic analysis
B. Difference analysis
C. Gap analysis
D. Gap slack analysis
Answer: C
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Which of the following statements best defines customer satisfaction?
A. It refers to a term that is used to describe how well an organization is doing in providing products and services that meet or exceed a customer's needs and expectations. B. It refers to the process of a customer switching between products or companies, often simply to get a better price, contract, rebate, or warranty. C. It refers to a five-step process for creating contingency or backup plans to better serve customers when problems arise or things do not go as expected. D. It refers to any formula used to calculate the cost of acquiring a new customer or replacing a current one.
To avoid obtaining inaccurate information from online survey participants, marketers learn about customers by observing their behavior using each of the following except
A) transaction logs that record user activities at a company's Web site. B) cookies that allow a Web site to store data on the user's PC. C) spyware that gathers user information through an Internet connection without the user's knowledge. D) data mining to analyze clickstream data.
Digital refers to technologies and devices based on ____.
A. letters B. numbers C. graphics D. music
Discuss when to use the GROUP BY clause
What will be an ideal response?