Explain what it means to carefully establish a context for your story and why this is important to readers.

What will be an ideal response?


Answers vary.

Communication & Mass Media

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According to the Diffusion of Innovations theory, the adoption of new technologies _______________

a) takes place for all people at the same time b) only occurs among the best educated people c) follows a predictable sequence of stages d) cannot be predicted and is dependent on cultural context

Communication & Mass Media

Joanne is speaking to a corporate symposium to persuade employers to provide health promotion programs for employees

Her research has yielded the following arguments: (1) employee illness results in absenteeism, lost productivity, and increased health care costs; (2) when companies implement health promotion programs, absenteeism goes down, productivity goes up, and health care costs level out; (3) it makes good social and economic sense to establish onsite health and fitness centers for employees; and (4) implementation should include exercise and conditioning, alcohol and drug awareness, stress management, antismoking, and health testing and evaluation. Arrange the topics in the most logical division. Specify the division and explain why you selected it. What will be an ideal response?

Communication & Mass Media

Which method of group decision making depends on all members of the group agreeing?

A. majority rule B. expert opinion C. authority rule D. unanimous consensus

Communication & Mass Media

What is the first step in creating a line graph?

A. Plotting points B. Drawing straight lines C. Constructing a set of axes D. Labeling the graph with numbers

Communication & Mass Media