When a company experiences a crisis, what role do its PR and media relations experts play?
What will be an ideal response?
Public relations play a critical role in preparing spokespersons for handling questions from the news media. The media relations element of public relations is a highly-valued skill in crisis management. The public relations personnel provide training and support to the company spokesperson.
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Li's attitude is, "Let's flush out the various options together and try to identify the best solution." This is an example of __________.
A. provisionalism B. closed-mindedness C. gunnysacking D. certainty
Henry A. Murray and his associates at Harvard identified more than 50 different human needs
Indicate whether the statement is true or false
Which of the following is NOT listed as a method of self-evaluating your concepts?
a. Can you sell this to the intended buyer? b. Is it on target for the intended audience? c. Will it win an award? d. Will it work in an extended campaign?
Cultural values, norms, and behaviors
a. play a significant role in team building, decision making, and job satisfaction. b. have no impact on marketing and advertising. c. are the same across multinational corporations because of globalization. d. are becoming homogeneous because of economic globalization.