Of the following, which is not a unidirectional polar response?

a. cardioid
b. bidirectional
c. supercardioid
d. shotgun


B

Communication & Mass Media

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Linda has been invited to participate in a public debate regarding a local policy. She has very strong feelings in support of the policy but needed to conduct more research to prepare for the debate. Linda began by researching arguments in support of the bill but also spent a large time researching arguments in opposition to the policy. Explain why it is important to consider all sides of an argument when formulating public policy.

What will be an ideal response?

Communication & Mass Media

Anaya warned all of her friends about a man who was stalking women on campus. She read about the stalker on Facebook, and the story turned out to be a hoax. Which expectation regarding effective messages did Anaya violate?

  a.  Messages should balance quantity.   b.  Messages should possess quality.   c.  Messages should relate directly.   d.  Messages should retain clarity.

Communication & Mass Media

Bill wants his classmates who complain about a lack of activities at the university to join student government and the student activity board. His persuasive strategy is __________.

A. conversion B. strengthening commitment C. weakening commitment D. inducing a specific action

Communication & Mass Media

Which of the following is not one of the six characteristics used to judge whether a piece of supporting evidence is valuable?

A. completeness B. credibility C. uniqueness D. objectivity

Communication & Mass Media