All of the following are characteristics of speaker ethos, EXCEPT
A. character.
B. charisma.
C. competence.
D. compassion.
D
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In individualistic cultures, people tend to
a. do everything for the common good b. value their personal freedoms c. believe each according to their needs, each according to their abilities d. value their employer as child might value a parent
Sociologists refer to the process consuming media content and actively interpreting and constructing meaning from that content as ______.
A. social construction of reality B. active interpretation C. constructive reality D. consumption analysis
In preparing a prima facie case for value argumentation, the first step for the advocate is
(a) defining the value object. (b) identifying the value hierarchy. (c) specifying the value criteria. (d) measuring the value object.
A persuasive speaker cannot be completely successful unless listeners experience
an emotional connection to the topic. Indicate whether the statement is true or false.