______ messages stress affinity toward a person, place, or object.
A. Commitment
B. Liking
C. Authority
D. Contrast
B. Liking
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The engineers of a Formula 1 racing team developed an efficient and better running engine for next season's car. They had to explain this indetail to management before starting mass production of the engines
Which kind of graphics would best suit the engineers as they work on an interesting presentation? a. Diagram b. Rendering c. Shutterstock d. Fracking
One of the reasons early publicity firms didn't stay in business very long was a lack of credibility
Indicate whether this statement is true or false.
A __________ is anything to which people attach meaning
Fill in the blanks with correct word
Government restrictions on advertising are related to:
a. The content of advertising messages b. The way that advertising messages are presented c. The legal "state of mind" of the advertising producer d. The content of advertising messages and the way that advertising messagesare presented